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Thomas Cook was the founder of the worlds best known Travel Company, beginning his international travel company in 1841 he dedicated himself to the company to help Britons travel overseas. Today Thomas Cook is one of the worlds leading leisure travel organisations, with sales of over £9 billion and more than 20 million customers in the year ended 30th September 2013. Thomas Cook is number one or two in all its core markets and the company is supported by 27,000 employees and not only this Thomas Cook operates from 17 different countries.
Thomas Cook's strategy is to deliver a high-tech, high touch approach, they are there for their customers wherever, whenever and however.
The formation of a travel retail joint venture between Thomas Cook, The Co-operative group and Midlands Co-operative has created the UK's largest network of travel branches. The Co-operative group believes that this arrangement between the groups has helped to retain the heritage and ethics of The Co-operative brand.
Manos which specialises in holidays to Greece and Turkey was bought by another tour operator called MyTravel which is now part of Thomas Cook however Manos Holidays are still promoted as a separate brand, this has been done to make the company bigger and better. This is called horizontal integration, this is where businesses at the same level in the chain of distribution merge together or are purchased by another.
Not only do they specialise in flights and holidays, they also sell deals on cruises, book you into hotels and so on. This shows how much of a big and popular business Thomas Cook are, Thomas cook is in the private sector because they are there to make a profit.
Thomas Cook's strategy is to deliver a high-tech, high touch approach, they are there for their customers wherever, whenever and however.
The formation of a travel retail joint venture between Thomas Cook, The Co-operative group and Midlands Co-operative has created the UK's largest network of travel branches. The Co-operative group believes that this arrangement between the groups has helped to retain the heritage and ethics of The Co-operative brand.
Manos which specialises in holidays to Greece and Turkey was bought by another tour operator called MyTravel which is now part of Thomas Cook however Manos Holidays are still promoted as a separate brand, this has been done to make the company bigger and better. This is called horizontal integration, this is where businesses at the same level in the chain of distribution merge together or are purchased by another.
Not only do they specialise in flights and holidays, they also sell deals on cruises, book you into hotels and so on. This shows how much of a big and popular business Thomas Cook are, Thomas cook is in the private sector because they are there to make a profit.
Interrelationships
Thomas Cook has a number of partners, they have a wider choice of brands which can satisfy peoples needs with a Thomas Cook holiday. They work with Airtours, which is one of the UK's biggest tour operators, they provide cheap flights and bargain holiday deals that cater to everyone. This partnership is called horizontal integration because Thomas Cook works with Airtours, they both offer different products but they work together to increase the company's market share.
Thomas Cook also works with Cresta Holidays, now they specialise in city breaks to the worlds top cities available which include Paris, Rome, Barcelona and Monte Carlo. They offer more to your packages such like a free guide book, free night offer, free Eurostar upgrades, room upgrades and pre-bookable transfers and excursions. Yet again, this interrelationship is called horizontal integration because Thomas Cook owns Cresta Holidays, they work together to fulfil customers needs to make sure there holiday is the best it can be.
Thomas Cook has a number of partners, they have a wider choice of brands which can satisfy peoples needs with a Thomas Cook holiday. They work with Airtours, which is one of the UK's biggest tour operators, they provide cheap flights and bargain holiday deals that cater to everyone. This partnership is called horizontal integration because Thomas Cook works with Airtours, they both offer different products but they work together to increase the company's market share.
Thomas Cook also works with Cresta Holidays, now they specialise in city breaks to the worlds top cities available which include Paris, Rome, Barcelona and Monte Carlo. They offer more to your packages such like a free guide book, free night offer, free Eurostar upgrades, room upgrades and pre-bookable transfers and excursions. Yet again, this interrelationship is called horizontal integration because Thomas Cook owns Cresta Holidays, they work together to fulfil customers needs to make sure there holiday is the best it can be.
How Thomas Cook help the environment:
Thomas Cook UK Airlines launched a national on-board recycling scheme in January 2009, this meant that they was the first UK based charter airline to offer this type of service to short haul passengers flying into all UK airports. The cabin crews job is to collect any plastics, aluminium, paper and card in a separate rubbish bag which is then sent for recycling on landing.
Thomas Cook UK Airlines launched a national on-board recycling scheme in January 2009, this meant that they was the first UK based charter airline to offer this type of service to short haul passengers flying into all UK airports. The cabin crews job is to collect any plastics, aluminium, paper and card in a separate rubbish bag which is then sent for recycling on landing.
GDP- Gross Domestic Product
Thomas Cook helps the GDP as they provide people with jobs and whatever money is earned by Thomas Cook helps the GDP to rise in the UK. If the GDP rises it means its more successful, there are more UK jobs and more UK cash.
Thomas Cook helps the GDP as they provide people with jobs and whatever money is earned by Thomas Cook helps the GDP to rise in the UK. If the GDP rises it means its more successful, there are more UK jobs and more UK cash.
Below is a YouTube clip of Thomas Cook and it shows the different aspects of what they do in their job: